Dear Internet, We are Staying Open.

It’s been an interesting week for tidbits and rumors and whatnots of information.   So I’ll just make this post short and sweet and to the point.

Except that is no fun.

Okay – So I’ll tell you a secret.  Did you know that there has always been a handful of people who have just been waiting for us to fail?  A percentage of folks who are sort of, well, naysayers?

It’s true.

I heard them when I first just talked about the idea for the store.  It usually went something like “That idea won’t go anywhere” or “She won’t be able to pull that off” or just flat out “You’re going to fail”

And then when we opened it was “We’ll see if lasts a month” or “It’s never going to make it” or “I’ll support the store after we’re sure it’s going to make it, I don’t want to support anything if it’s just going to fail”

And still the rumors happen.  Just last week I was asked if The Butter Churn was closed.  A friend of mine heard from another person “what a shame it was that The Butter Churn was closed already”

I do a lot of smiling in these situations.  Because other wise I would pull out my hair (and I really like my hair).

This past week while I was volunteering at our Church’s Youth Group (I’m just an interesting multi-faceted individual who does this AND loves to drink martinis.  Although not together.  THAT would be inappropriate) we were talking about taking risks and failure.  We watched this TED talk by Reshma Saujani.  The gist is is this:

Most girls are taught to avoid risk and failure. We’re taught to smile pretty, play it safe, get all A’s. Boys, on the other hand, are taught to play rough, swing high, crawl to the top of the monkey bars and then just jump off headfirst. And by the time they’re adults, whether they’re negotiating a raise or even asking someone out on a date, they’re habituated to take risk after risk. They’re rewarded for it. It’s often said in Silicon Valley, no one even takes you seriously unless you’ve had two failed start-ups. In other words, we’re raising our girls to be perfect, and we’re raising our boys to be brave.

The difference is in how boys and girls approach a challenge. And it doesn’t just end in fifth grade. An HP report found that men will apply for a job if they meet only 60 percent of the qualifications, but women, women will apply only if they meet 100 percent of the qualifications. 100 percent.

Every day that we open that door to the store it is a testament to our being Brave.  We are a woman owned and operated company who took a leap of faith and decided that not trying would be the failure.  And even though we know that every day there is a small percentage of people who would love to see us fail, waiting to see us fail – probably because they might be scared to try something and that would continue to give them (in their mind) just reason for not even trying – We wake up, go to work (Roxi makes the magic happen in the store and I hold up the back end of things), and be brave every day.

And we are learning as we go.

Like for example – our store hours.  We are (again) changing them soon.  Because we’ve learned that we need to be open earlier.  Because our customers tell us.

And so even though we are responding to the folks who actually shop there, for the ones who are just watching……. the rumors fly.

So.  I will tell you this.  Our store isn’t closing.  And I’m just a phone call away.  And we are on the internet all.the.time (We can’t help it!  There are so many cats on the internet!!) And we are transparent as all get out.  And we are learning and making adjustments as we learn more.  We love it.  And it’s not going to stop.

And yes.  We are open.

2 thoughts on “Dear Internet, We are Staying Open.

  1. Still away on vacation so didn’t hear the rumor…Thankful I didn’t or would have ruined our vacation. Will be home soon & one of my first errands will be to the Butter Churn…. Love your store & have told many how great it is. May God continue to give you success with this much needed store in our area!
    Nan Swanson,


  2. You go girls. You have a really neat store. I enjoyed my visit, and it was a referral of someone else. The concept is great. I took a class and enjoyed it. We are two hours away. If we come through we will surely stop. I started a business 40 years ago. It did not make it, but I truly loved it and learned from it, and to this day don’t regret it. Do what you are passionate about to the best of your ability and you will be fine. Forge ahead, listening to what your loyal customers would like to see, and have a great time.


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